The Trade Desk

The Trade Desk

Kyriba Payments Factory integration for APAC, NORAM, and EMEA Regions 

Scope of the Project

Elire was tasked with implementing a Kyriba Payments Factory integration with Oracle for Citi Bank and J.P. Morgan in the APAC, NORAM, and EMEA regions.  

The scope also included payment acknowledgement routing to separate U.K. and U.S. Trade Desk treasury teams, with each team needing to receive only acknowledgements pertaining to the payments they generated in their region.  

The Challenge

The Trade Desk utilizes Coupa, a global technology platform that specializes in business spend management. Coupa wasn’t able to generate the correctly formatted bank and branch routing numbers from Canada, however, Elire overcame this by working with the team on specific mapping for the import file. The Elire team configured customized payment templates for the Trade Desk team, utilizing the TMS’s enrichment and optimization, flagging payments to be corrected in Kyriba, therefore eliminating the risk of the bank rejecting payments or the payments falling into repair.  

Success Delivered

Elire and The Trade Desk successfully implemented Kyriba Payments Factory for APAC, NORAM, and EMEA regions. This saved them from having to configure a large number of payment formats in their ERP and allowing them to forecast their cash with confirmed forecasts automatically generated in the TMS for payments. This has also led to improved decision-making and helping the Trade Desk team avoid bank overdraft fees.  

By utilizing a simple text file transmitted through secure connection from Oracle to Kyriba, The Trade Desk is able to send hundreds of payment transactions daily with full confidence that the TMS transforms the payment instructions and transmits to the banks in their required unique formats. In addition, these same payment types were configured by Elire in the TMS for manual payment generation using a full approval workflow, differentiating them from the Oracle-sent straight-through process payments. 

The project went live August 2024. The Elire and Trade Desk teams continue to partner with other regions to integrate their J.P. Morgan payments. They are looking for Elire to implement Kyriba’s Direct Debits module for their SEPA payments, effectively centralizing not only their outgoing transfers, but also their incoming drawdowns.  

The Client

The Trade Desk is a leading demand-side platform (DSP) that empowers advertisers to manage and optimize their digital advertising campaigns across various channels, including display, video, audio, and social media. By leveraging cutting-edge technology and extensive inventory access, The Trade Desk helps clients navigate the complex digital landscape and achieve their marketing goals efficiently. 

Interested in learning more about how Elire can assist your Treasury team? Visit our Treasury Services Page or contact our team at [email protected].

Want to learn more?

Recent posts

Webinars

Simplifying Your PeopleSoft to Cloud Migration
Richard Merrill

Simplifying Your PeopleSoft to Cloud Migration

Learn about strategies for moving your business operations from PeopleSoft to Oracle Cloud to make this transition efficient, cost-effective, and smooth, starting with pre-planning all the way through to migration and optimization of your Cloud investment. 

Read More »